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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Data Quality Top Concern Of Tech Marketers, Survey Reveals

The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation systems, according to a new study from DiscoverOrg, a sales and marketing intelligence tools provider. In the report, Room for Improvement: Data Quality Impacting CRM and Marketing Automation Usage at IT Companies,…

Marketo And Certain Partner To Leverage Event Data

Marketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing data by using customer profiles gathered at events, according to officials from both companies. “Events represent one of marketing automation’s last frontiers and an enormous untapped opportunity for marketers with the right…

Rise Of Cloud Computing Means Fewer IT Headaches For Marketers

Cloud-based marketing automation solutions have been making headway for quite some time, but the technology got a serious boost earlier this year when Salesforce.com and Oracle shocked industry analysts by signing a nine-year partnership to integrate their systems for accessing and storing data over the Internet. This unprecedented partnership solidified…

Nearly Half Of Marketers Say Data Is Underused, Teradata Survey Reveals

The Teradata Data-Driven Marketing Survey 2013 revealed that while many companies are moving toward data-driven marketing, nearly half of marketers agree that data is the most underutilized asset in their organization. In response, many companies are starting in the marketing department as they look to make operational adjustments to tighten…

Talygen Adds SaaS CRM Module

Talygen, a provider of business automation tools, has added a CRM module to its SaaS application, enabling users to access the program from tablets, smartphones or desktops. Talygen CRM automates various customer relationship management tasks and is fully integrated with other Talygen features, such as contacts, project management, time tracking…

Salesforce Incorporates Data.com Into New Sales Performance Tool

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network…

Bizo Extends Reach Of Data Solutions

Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company's existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions works with a number of…
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