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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Openprise Data Automation

Openprise Data Automation

Openprise is a data automation solution designed to help marketers correlate, clean, normalize and segment data collected from any data source leveraged by the user.

Oracle Offers New B2B Data Set Through Data Cloud

As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the amount of information available to B2B marketers to help identify, qualify and target new audiences with relevant cross-channel messaging. The offering, Oracle Data as a Service (DaaS) for Marketing, was formed in…

Study: 40% Of Generated Leads Are Invalid, Incomplete Or Duplicated

Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent report by Integrate, a cloud-based…

Oracle Marketing Cloud Updates Aim To Improve Customer Experience, Campaign Management

Oracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing teams to deliver more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology…

InsideView Adds Data Diagnostic Tool

InsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as provides industry, firmographic and geographic segmentation. In less than five minutes users can gain…

BusyEvent Offers Real-Time Event Data With DataKeys

BusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or after an event. Over the course of an event, DataKeys monitors 25…
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