Data Management

BtoB Insiders Weigh In On U.S. Implications Of New European Tracking Regulations

In the wake of recently proposed “Do Not Track” legislation in the U.S., new European privacy regulations have gone into effect May 26, 2011. Under an added amendment to the EU privacy directive, organizations conducting online marketing campaigns in the member states must receive explicit permission, or opt-in consent, to…

June 14, 2011
Written by Demand Gen Report Team

A “SMART” Start to 2011: Author Identifies Objectives For Growth Via Segmentation

As BtoB organizations gear up for a year expected to see some bounce back of the economy, DemandGen Report caught up with Lisa Nirell, author of Energize Growth Now: The Marketing Guide to a Wealthy Company.

January 4, 2011
Written by Demand Gen Report Team

Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

New study: companies acknowledge negative impact of outdated BtoB data By Kathy Greenler Sexton, Vice President of Marketing, ZoomInfo Outdated BtoB contact data is pervasive — and, like a runaway train, it’s getting worse by the minute. In the time it takes you to read this, a couple hundred changes…

March 25, 2011
Written by

Making the Case for Marketing Automation and CRM: Data Needs More Than Just a Home

By Kristin Hambelton, VP of Marketing, Neolane, Inc. In a world inundated with communication, information is power. Marketers use information to try to target buyers with the right products and services; sales uses information to address buyers’ needs and desires in an effort to win deals; and customer service uses…

March 29, 2011
Written by Demand Gen Report Team

Relevancy: The Case for Personalization

By Brad Heidemann, Founder and CEO, Tahzoo Relevancy is worth its weight in gold these days. There are too many channels and too much content from which we can all choose each minute of the day and night. If we hit a site that doesn’t click with us immediately, we’re…

July 12, 2011
Written by Demand Gen Report Team

Testing: 5 Steps To Find The Right Formula For Effective Emails

By Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact Testing is the most effective, most often overlooked, way to improve the results of email marketing campaigns. It yields actionable data that can be used to improve poorly performing campaigns or to give good campaigns that little boost into the…

July 19, 2011
Written by Demand Gen Report Team

Customer Intelligence in the BtoB World: A Call to Action

By Michael Shanker, CEO & Director, Extraprise Last week, in part one of our three part series, we examined how critical it is to understand your organization’s marketing maturity when it comes to creating an effective multi-channel marketing strategy.

October 11, 2011
Written by Demand Gen Report Team

Data Management

BtoB Insiders Weigh In On U.S. Implications Of New European Tracking Regulations

A “SMART” Start to 2011: Author Identifies Objectives For Growth Via Segmentation

Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

Making the Case for Marketing Automation and CRM: Data Needs More Than Just a Home

Relevancy: The Case for Personalization

Testing: 5 Steps To Find The Right Formula For Effective Emails

Customer Intelligence in the BtoB World: A Call to Action

More...

Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Allego Welcomes Heather Moses As CMO

Fuel Cycle Offers Multilingual Solution Designed To Cater Market Research To Global Audiences

3 Questions To Ask For More Efficient Marketing

RollWorks Releases Free In-Market Account Finder

#B2BMX Preview: A Sneak Peek Into B2B’s Biggest Event

Momentive Upgrades Survey Creation Capabilities For SurveyMonkey

ON24 Elite Explore Aims To Help Customize Webinar Experiences

2023 Demand Generation Benchmark Survey: Orgs Prio…

What’s Working In Revenue Management & Metrics…

2023 CMO Outlook Guide: Top Priorities & Chall…

2023 Database Strategies & Contact Acquisition…

What’s Working In Personalization? The Power Of Cu…

From Lackluster To Blockbuster: How CTV Gives B2B Brands A…

When “Just Right” Just Works: The Goldilocks Effect Of ABM

CTV As Performance Marketing: A Tale Of Two B2B Case…

How To Plan, Build & Scale Your ABM Strategy In…