Teradata Launches Marketing App For Real-Time Customer Interaction
- Written by Kim Zimmermann
- Published in Data Management
Teradata announced the launch of its Customer Interaction Manager (CIM), a data-driven marketing application that is designed to enable real-time customer interaction across digital and traditional communication channels.
CIM allows users to integrate inbound and outbound messaging, which in turn can be used to plan and execute multi-step customer engagements, company officials noted.
"Businesses everywhere run costly and sophisticated marketing campaigns to get the attention of their customers, yet much of that money and effort is wasted because it's a one-way street — outbound only," said Gonzalo Hidalgo, general manager of IMM/CIM for Teradata Applications. "Teradata Customer Interaction Manager makes marketing the two-way street it should be, and helps drive revenue by combining insights from digital and offline campaigns alike to form a 360-degree view of all customer interactions."
Customer Interaction Manager is part of the Teradata Integrated Marketing Management (IMM) solution, and is available now worldwide via the cloud.