Data Management

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

Imagine a place where all business data could be stored in its source form, waiting to be analyzed on call. That place is the data lake, and when properly utilized, it can be one of a business’ most valuable assets, saving money and increasing ROI. So, it’s been surprising to…

October 15, 2018
Written by Michael Hiskey, Semarchy

InsideView Unveils Microsoft Relationship Assistant Integration, Enhances Data And Contact Capabilities

InsideView, a targeting, sales and marketing intelligence software provider, updated its Insights targeting intelligence tool with a new integration to Microsoft’s AI-powered Relationship Assistant. The integration aims to position users to better find and engage key decision makers.

October 9, 2018
Written by Elise Schoening

Affinity Releases Alliances Solution To Rival LinkedIn With Streamlined Business Introductions

Affinity, a relationship intelligence platform, unveiled Alliances, a new solution designed to help marketing professionals expand their network with real-time insights of top connections to make introductions for prospective customers and companies.

October 8, 2018
Written by Elise Schoening

Demandbase Unveils New ABM Product Integration With Salesforce Pardot

Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience by allowing them to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud.

September 26, 2018
Written by Klaudia Tirico

ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount.

September 26, 2018
Written by Elise Schoening

HG Data Acquires Pivotal iQ To Expand Technographic Data Offerings

HG Data, a sales and marketing intelligence provider, announced plans to acquire Pivotal iQ, an IT sourcing intelligence company. Terms of the deal were not disclosed.

September 25, 2018
Written by Elise Schoening

Champion Good Data To Improve Top- And Bottom-Line Results

Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days are over, and the focus is shifting. Sixty-eight percent…

September 21, 2018
Written by Chris Lynde, SaleScout

Data Management

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

InsideView Unveils Microsoft Relationship Assistant Integration, Enhances Data And Contact Capabilities

Affinity Releases Alliances Solution To Rival LinkedIn With Streamlined Business Introductions

Demandbase Unveils New ABM Product Integration With Salesforce Pardot

ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

HG Data Acquires Pivotal iQ To Expand Technographic Data Offerings

Champion Good Data To Improve Top- And Bottom-Line Results

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