Data Management

Marketo Partners With Bombora To Offer Intent Data Insights

Marketo announced a new partnership with B2B intent data provider Bombora to help its users identify and convert potential customers using intent data from Bombora’s Customer Surge Analytics solution.

July 25, 2018
Written by Elise Schoening

Study: One Out Of Five Marketers Confident With Data Quality From Vendors

Maintaining quality data is a common challenge for most B2B marketers. In fact, new research from Lotame, a data management platform, revealed that 60% of marketers are concerned with the quality of data provided by data sellers.

July 25, 2018
Written by Elise Schoening

True Influence Releases InsightBASE Version 2.0 For Enriched Intent Data

True Influence, an ABM platform provider, launched InsightBASE Version 2.0. The updated account acceleration platform aims to help businesses monitor the online activity of prospective buyers.

July 19, 2018
Written by Elise Schoening

Salesforce Agrees To Acquire Datorama For Undisclosed Fee

Salesforce, a cloud-based CRM platform, announced that it has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence platform. Terms of the deal were not disclosed.

July 17, 2018
Written by Elise Schoening

Fuze, RingCentral And Other Top B2B Brands Relying On New Signal Data To Identify & Engage Buyers

In a climate where buyers are expecting and demanding relevant engagement at every touch point, B2B organizations are looking for deeper intelligence on buying signals, even before a prospect visits their website or fills out a registration form.

July 16, 2018
Written by Demand Gen Report Team

The Cold Call’s Not Dead, But It’s Close

In 2007 it took a little more than three-and-a-half cold calls to reach a prospect. These days it takes eight. Each year it will take more. The trend is rapid and clear. What is to be done?

July 13, 2018
Written by Michael Ballard, Lenovo

3 Common Traits Found In Innovative B2B Practitioners

Innovation drives growth within the B2B marketplace — businesses live and die by their ability to continuously innovate their offerings and go-to-market strategies to help their customers succeed.

July 11, 2018
Published in Blog
Written by Brian Anderson

Data Management

Marketo Partners With Bombora To Offer Intent Data Insights

Study: One Out Of Five Marketers Confident With Data Quality From Vendors

True Influence Releases InsightBASE Version 2.0 For Enriched Intent Data

Salesforce Agrees To Acquire Datorama For Undisclosed Fee

Fuze, RingCentral And Other Top B2B Brands Relying On New Signal Data To Identify & Engage Buyers

The Cold Call’s Not Dead, But It’s Close

3 Common Traits Found In Innovative B2B Practitioners

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