Data Management

Gartner Analyst Adnan Zijadic Discusses Growing Priority Of Data Intelligence, Offers Recommendations For Improving Investments

Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an interview with Demand Gen Report, Adnan Zijadic, Principal Analyst at Gartner, shared his thoughts on the rise of data intelligence, its role in ABM and how to maximize your data intelligence solutions.

January 31, 2019
Written by Andrew Gaffney

4 Simple Steps To Marie Kondo Your Marketing Data

Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.

January 30, 2019
Published in Blog
Written by Elise Schoening

Five9 Hires Former Cisco Exec As New CTO

Cloud contact center software provider Five9 has appointed Jonathan Rosenberg as CTO and head of artificial intelligence.

January 3, 2019
Written by Klaudia Tirico

Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. FEATURES/FUNCTIONALITY The platform is positioned to give marketers a 360-degree view of every possible customer via The…

December 10, 2018
Written by Elise Schoening

New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience, according to new research from Demand Gen Report and DealSignal.

December 5, 2018
Written by Elise Schoening

GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies

The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable contact lists dropping by…

December 5, 2018
Written by Brian Anderson

AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance

The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The ad tech space, in particular, has seen itself homing in on account-focused offerings to help organizations get in front of the right stakeholders at target accounts — where and when they need…

November 28, 2018
Written by Brian Anderson

Data Management

Gartner Analyst Adnan Zijadic Discusses Growing Priority Of Data Intelligence, Offers Recommendations For Improving Investments

4 Simple Steps To Marie Kondo Your Marketing Data

Five9 Hires Former Cisco Exec As New CTO

Radius Aims To Offer Single B2B Data Source With Unify Platform

New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies

AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance

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