Radius Aims To Offer Single B2B Data Source With Unify Platform
- Written by Elise Schoening
- Published in Solution Spotlight
Source: Radius
Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences.
FEATURES/FUNCTIONALITY
The platform is positioned to give marketers a 360-degree view of every possible customer via The Network of Record. It aims to provide trusted, real-time data and enable marketing teams to create “master records” with an unlimited scale for enterprise data volumes to drive growth, reduce costs and avoid the plague of inaccurate data.
TARGETED USERS
Radius Unify was developed for B2B vendors, marketers and sales teams.
COMPATIBILITY
It is positioned to integrate with cloud platforms, databases and third-party data providers, including but not limited to Marketo, Salesforce, SAP, Oracle, Informatica, Bombora and Dun & Bradstreet.
CURRENT CLIENTS/USERS
Customers include American Express, SalesFusion, PATLive and more.
COMPETITIVE POSITIONING
Radius Unify aims to provide B2B marketers with 180-degree improvement in data management and a 360-degree view into every buyer. It is positioned to help companies discover, manage and reach their audiences, as well as reduce data costs and streamline marketing pipelines.
CONTACT INFO
Radius
353 Sacramento Street
Floor 20
San Francisco, CA 94111
1-855-723-4870