HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient way of managing multiple apps and assessing customer touchpoints.

Vision Critical, a cloud-based customer intelligence platform that works with companies such as LinkedIn, GoDaddy and Horizon, has released its Sparq Fall ‘19 customer engagement and insights platform. The platform is designed to help brands directly interact with communities of opted-in customers.

While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready. In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years.