Data Management

Socio Secures $6M In Funding, Releases New Event Tools For Marketing & Sales

Socio, an event management platform, raised $6 million in Series A funding. The round was led by High Alpha Capital, with additional participation from Greenspring Associates. As part of the agreement, Mike Fitzgerald, Partner at High Alpha, will join Socio’s Board of Directors.

August 6, 2019
Written by Elise Schoening

How GDPR Can Help Marketers Overcome Common Data Challenges

The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the privacy controversies currently surrounding Facebook and Google, one…

August 5, 2019
Written by Peter Gillett, Zuant

CCPA Countdown: B2B Brands Prepare Compliance Steps And Look For Longer Term Trust Payoffs With Customers

A little over a year has passed since the General Data Protection Regulation (GDPR) took effect, but marketers are not out the woods yet. On the contrary, the wave of privacy regulations seems to have just begun, and the latest legislation, the California Consumer Privacy Act (CCPA), is scheduled to…

July 24, 2019
Written by Elise Schoening

Pernix Offers Comprehensive Performance Marketing Attribution Solution

Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing attribution logic. It is positioned to fuse attribution and analytical data with program tracking to make authentic, trackable program performance a reality.

July 22, 2019
Written by Elise Schoening

Study: One In Five Businesses Loses Revenue & Customers Because Of Mishandled Data

Poor data practices continue to be a detriment to any company’s success, according to a new report from Dun & Bradstreet. The research shows that almost 20% of businesses have lost a customer due to using incomplete or inaccurate information, while an additional 15% said they failed to sign a…

July 2, 2019
Written by Brianna Ruback

Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement

Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for an undisclosed fee.

June 28, 2019
Written by Brianna Ruback

IntentData.io Launches Intent Data Solution For Contact-Level Insights

IntentData.io unveiled Contact Level Intent Data, which is designed to help marketing and sales teams identify key decision makers who are actively researching a product or service.

June 27, 2019
Written by Elise Schoening

Data Management

Socio Secures $6M In Funding, Releases New Event Tools For Marketing & Sales

How GDPR Can Help Marketers Overcome Common Data Challenges

CCPA Countdown: B2B Brands Prepare Compliance Steps And Look For Longer Term Trust Payoffs With Customers

Pernix Offers Comprehensive Performance Marketing Attribution Solution

Study: One In Five Businesses Loses Revenue & Customers Because Of Mishandled Data

Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement

IntentData.io Launches Intent Data Solution For Contact-Level Insights

More...

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