Content Strategies

Lee Odden: How To Be The Best Answer Wherever Customers Are Looking

Buyers are looking for answers everywhere — on social media, in conversations with their peers and plugging key words into a search engine. “Integrated marketing means your brand is the best answer when and where your buyers need it,” Lee Odden, CEO of TopRank Online Marketing, told an audience at…

April 15, 2014
Written by Brian Anderson

Ann Handley: B2B Marketers Need To Be Real-Time Story Tellers

When B2B marketers watch content from B2C heavyweights like Oreo and Red Bull go viral, it can make them yearn to do the same. While they may not have the same reach, there are some things that B2B marketers can borrow from B2C content marketers and traditional publishing and even…

April 14, 2014
Written by Brian Anderson

Content2Conversion Conversations: Creating Powerful Content That Buyers Can’t Resist

By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible impulse to purchase. In his presentation at the upcoming B2B Content2Conversion Conference, David Lewis, Founder and CEO of DemandGen International, will discuss how that can be accomplished through neuromarketing. This new field…

April 2, 2014
Written by Kim Ann Zimmermann, Managing Editor

Video And Interactive Content Help Reveal Buyers’ Digital Body Language

Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant traction as marketers seek more engaging alternatives to standard white papers and E-books. According to the 2013 Demand Gen Report B2B Content Preferences Survey, 50% of respondents said they had viewed a…

April 2, 2014
Written by Brian Anderson, Associate Editor

CMO Council Survey: Content Sharing Circles Have Strong Impact on Vendor Selection

Business buyers have become more reliant on third-party information to make business decisions and look to content sharing circles to help them along the buying process, according to a new study conducted by The CMO Council in partnership with NetLine Corporation. The study, titled: The Content Connection to Vendor Selection,…

March 31, 2014
Written by Kim Zimmermann

Uberflip Integrates With HubSpot To Measure, Boost Content ROI

Uberflip, an interactive content marketing platform provider, has integrated with HubSpot, offering users of both platforms a more complete view of content performance. The integration is designed to help marketers understand which types of content are most effective and score individual pieces of content.

March 27, 2014
Written by Kim Zimmermann

Webinar: Putting The Right Content Strategies, Technologies And Teams In Place To Tell A Compelling Story

Content marketing has become a primary tactic for many marketers, and with good reason. Nearly three quarters (70%) of B2B buyers report that they rely more on content this year compared to the previous year. Modern marketers are looking for ways to stay ahead of the game by providing insightful…