Content Strategies

Uberflip Joins Content Scoring Trend With New Feature

Uberflip announced the launch of Content Score, a feature that is designed measure the effectiveness of each piece of content in the user’s Uberflip Hub. The announcement highlights the growing trend that content marketers desire an accurate way to measure their content marketing efforts. Content scoring has become an appealing…

August 21, 2014
Written by Brian Anderson

Appboy Introduces Multivariate Testing Feature

Appboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging channels, including email, in-app messaging and push notifications. The company is positioning the tool as a way for marketers to identify and automate…

July 29, 2014
Written by Kim Zimmermann

Study: 85% Fail To Connect Their Content To Business Value

Forrester Research unveiled the results of its latest study, which revealed that while many B2B marketers are embracing content marketing, many are still early on in the journey from product-focused to relationship-building content. According to the survey, 85% of B2B marketers fail to connect content activity to business value, even…

July 21, 2014
Written by Brian Anderson

#LLCSeries: Benchmarking The Buyer’s Journey

Demand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle. DGR caught up with Justin Gray, CEO of LeadMD, as he prepared for his presentation, titled: Benchmarking The Buyer’s Journey.…

July 14, 2014
Written by Kim Ann Zimmermann, Managing Editor

Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials

B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look for ways to capture the attention of Millennial buyers as they rise through the ranks and move into decision-making roles.…

July 9, 2014
Written by Brian Anderson, Associate Editor

MarketingProfs’ Virtual Conference: Speak In A Bold, Active Voice On Social Media

At the recent MarketingProfs Virtual Conference, a wide range of social media experts came together to offer their insights on effectively managing the social aspects of content marketing campaigns — including the ideal lengths of posts — and strategies for personalizing social outreach. Successful social media posts consist of valuable…

June 30, 2014
Written by Brian Anderson, Associate Editor

B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content

B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist in research and purchasing decisions. Those are just…