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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Spinnaker Sees 250% Conversion Lift With Act-On Software

Spinnaker Sees 250% Conversion Lift With Act-On Software

Many B2B marketers face challenges when it comes to lead nurturing and segmentation, expecially as their databases expand to attract more prospects and growt their market share. Supply chain services company Spinnaker Management Group chose to tackle the issue with the help of Act-On Software — leading to a 250%…
4 Ways To Use Interactive Content For Marketing Automation

4 Ways To Use Interactive Content For Marketing Automation

Every marketing automation manager I know is an obsessive A/B tester. There are hundreds of factors you can optimize within your automation efforts: segmentation, template design, sending cadence, subject lines, sender names, email copy … the list goes on. But there’s one key component of marketing automation that often gets…
What B2B Marketers Can Learn From IKEA

What B2B Marketers Can Learn From IKEA

B2B marketers can take a few lessons from the B2C marketing playbook, especially from leading retailers such as IKEA. This infographic from LookBookHQ outlines best practices in content marketing and personalization that can be applied to B2B marketing strategies. [Click To Expand] Source: LookBookHQ
Killer Content Q&A: Put Yourself In The Buyer’s Shoes

Killer Content Q&A: Put Yourself In The Buyer’s Shoes

Glassdoor made a smart move by capitalizing on the popular “Dummies” series when it published Employer Branding For Dummies, Glassdoor Special Edition. The content was the top-performing E-book out of 15 E-books that the company created in 2014 and helped the employment and recruiting marketplace win a Killer Content Award…
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