Content Strategies

Is Your Content Translation Investment Paying Off?

Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important than price when making a purchase decision, according to…

September 14, 2015
Written by Scott Yancey, Cloudwords

HubSpot Expands Language Support Capabilities

HubSpot’s user interface is now available in French, German, Japanese, Portuguese and Spanish, as well as English. The additional language support is designed to help marketers offer a more tailored experience through in-language forms, localized content and URLs, and smart image resizing, among many other new features.

September 3, 2015
Written by Kim Zimmermann

B2B Marketers Fuel Social Selling Strategies With Insight, Content

While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success by involving marketing teams in their social selling initiatives to help drive content messaging and enhance account-based marketing (ABM) tactics.

September 2, 2015
Written by Steve Scafidi

B2B Marketers Leverage Interactive Content For Relevant Buyer Experiences

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to promote engagement throughout the buyer's journey.

August 19, 2015
Written by Brian Anderson

Study: Only 27% Of B2B Marketers Effectively Manage, Leverage Visual Content

A recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital to their brand's messaging. However, only 27% of senior marketing executives are able to organize and manage their visual content across the company's marketing and non-marketing teams. The study, From Content To…

August 4, 2015
Written by Brian Anderson

ABM, Predictive And Full-Funnel Strategies Highlight The 2015 Lead LifeCycle Series

The B2B buyer's journey is fluid and progressive marketing teams are leveraging tactics such as account-based marketing (ABM) and predictive analytics to provide relevant and resonant content to prospects at any stage of the sales funnel. These were some of the insights shared during the 2015 Lead LifeCycle Series. Roughly…

July 29, 2015
Written by Brian Anderson

PulsePoint Launches Programmatic Content Marketing Platform

PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to process real-time contextual, audience, editorial and page-level behavioral data. This is designed to help marketers optimize cross-device…

July 6, 2015
Written by Steve Scafidi