Content Strategies

Does Your Content Stink? 5 Things To Check Before You Panic

We’ve all been there before. We spend weeks — even months — developing a piece of content. And we do all the right things: we receive buy-in from all key stakeholders, interview subject-matter experts, conduct extensive research and collaborate with design to ensure everything was executed flawlessly. But when we finally launch the asset, we find that it’s not generating the leads we expected. What went wrong?

June 27, 2017
Published in Blog
Written by Alicia Esposito, Content4Demand

Twilio Generates 35% Conversion Rate With Engaging Webinars

As a leading cloud communications company targeting a very sophisticated and fickle developer market, Twilio tapped the webinar marketing platform ON24 to help promote the company as a strategic advisor and deliver a cutting-edge webinar experience with their engagement.

June 13, 2017
Written by Brian Anderson

From Product-Centric to Audience-Centric: The Transformative Six-Pack

What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric.

May 23, 2017
Published in Blog
Written by Brenda Caine, Content4Demand

BrandMaker Launches Customer Engagement Cloud For Tailored Content

BrandMaker’s Customer Engagement Cloud is a combination of marketing software, methodology and best practices designed to maximize the effectiveness of lead generation/marketing communications efforts by aligning prospects with the right content, at the right time to create qualified leads.

May 22, 2017
Written by Klaudia Tirico

Cut Through B2B Information Overload With Effective Storytelling

The B2B landscape is packed with information. So how can we provide relevant, contextual content to our audience while circumnavigating the information overload? This infographic from LookBookHQ shines a light on how the simple art of storytelling can help marketers get their messages to target audiences over the information overload…

Review Sites Promote Content Creation, Customer Advocacy For B2B Companies

B2B review sites are growing in popularity as marketers realize the added benefits beyond the promotional aspect of the review itself. Companies such as Marketo and ID Wholesaler have found great success by using positive reviews on channels such as G2 Crowd and TrustPilot to enhance their email marketing and…

March 15, 2017
Written by Klaudia Tirico

If A Picture Is Worth 1,000 Words, What Is Video’s Value For B2B Brands?

We have been writing about the increasing importance of using video as an integral part of storytelling for a few years now. However, it wasn’t until I was in the audience at our recently concluded B2B Marketing Exchange that I fully appreciated the critical role video content can play in engaging business audiences.

March 8, 2017
Published in Blog
Written by Andrew Gaffney