COVID-19 Update
Subscribe

Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

5 Content Repurposing Hacks You Haven’t Heard Before

5 Content Repurposing Hacks You Haven’t Heard Before

With 2018 in full effect, I’d hate to see killer content from 2017 and earlier get lost or forgotten. I’m a big believer in the “If it ain’t broke, don’t fix it” model, so naturally, content repurposing is a big deal to me. Why create a completely new piece of content about a topic when you already have content that could be tweaked for relevancy? And why should you work…
Upland Qvidian Integrates With Microsoft Office 365, Aims To Streamline Sales Content

Upland Qvidian Integrates With Microsoft Office 365, Aims To Streamline Sales Content

Upland Qvidian’s integration with Microsoft Office 365 is designed to enable content reviewers and subject matter experts to simultaneously edit Request for Proposal (RFP) and proposal content in Microsoft Word, Excel and PowerPoint formats. As content moves through reviewer workflows, Microsoft Office 365 preserves formatting and styles, ensuring content fidelity,…
Top 10 Mistakes That Make Your Blog A Flop

Top 10 Mistakes That Make Your Blog A Flop

This infographic from LyntonWeb highlights the 10 biggest mistakes marketers make when developing blogs that could hurt their overall impact. It also provides tips and best practices to overcome these mistakes and produce better blog content.
Brandwatch Acquires BuzzSumo

Brandwatch Acquires BuzzSumo

Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed.
Subscribe to this RSS feed