Content Strategies

3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up

Today’s B2B buyers are really specific when it comes to content consumption. Demand Gen Report’s 2018 Content Preferences Survey found that buyers are becoming more discerning and selective in the content they decide to consume. In addition:

May 2, 2018
Published in Blog
Written by Klaudia Tirico

Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to overlook Millennials, who now comprise the largest generation in the workforce, according to the Pew Research Center, and are positioned to influence B2B purchasing decisions, according to insight from Forrester and LinkedIn.…

May 2, 2018
Written by Elise Schoening

Contently Launches Comprehensive Content Creation Solution

Contently, a content marketing platform, has released ContentlyOne, an all-in-one solution for marketers to create content across the entire buyer journey.

May 1, 2018
Written by Elise Schoening

3 Marketing Strategy Podcasts You Should Follow

Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a key channel for both business-related thought leadership and for plain old fun. For many, they have become a critical part of their morning diet.

April 25, 2018
Published in Blog
Written by Elise Schoening

Aprimo Launches Content Ideation Tool

Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better. It is designed to connect directly into the Aprimo platform, which includes marketing work management and digital asset management solutions.

April 13, 2018
Written by Elise Schoening

Folloze Unveils ABM Content Plays, New Campaign Capabilities

Folloze, an account-based marketing (ABM) platform, has announced the availability of ABM Content Plays, a new product which aims to help marketers drive engagement throughout the buyer journey via highly targeted, multi-touch campaigns. The company also released updates to its platform designed to give marketers more control over the scheduling,…

April 13, 2018
Written by Elise Schoening

B2B Marketers Fine Tune Cross-Channel Strategies To Streamline Self-Directed Journeys

With B2B shoppers doing as much as 70% of their research before contacting a company, marketers are striving to implement cross-channel strategies that present engaging signposts all along every decision maker’s self-directed journey.