Content Strategies

PebblePost Secures $25M Series C Funding Round To Expand Machine Learning Capabilities To Direct Mail Solution

PebblePost, a programmatic direct mail platform, announced that it has raised $25 million in a series C funding round led by Advance Venture Partners (AVP).

August 24, 2018
Written by Elise Schoening

VidGrid Delivers Interactive Video Platform For Two-Way Conversations

VidGrid, formerly known as Ilos Videos, is an interactive video platform that aims to transform video into a two-way conversation.

August 27, 2018
Written by Elise Schoening

New Research: Knowing How Buyers Consume, Interact With Content Generates Higher Conversions

B2B companies that focus on understanding how prospects and customers consume and interact with content are positioned to generate 8x more views and 7x higher conversions, according to a new Content Experience Report by Uberflip. The inaugural report, released at ConEx 2018, taking place in Toronto, Canada August 21-22, aims…

August 21, 2018
Written by Klaudia Tirico

B2B Marketing’s Big Blindspot: PathFactory VP Shares Inside Look At How To Uncover And Address Disconnects In Buyer Experiences

Nothing turns off a buyer more than a disjointed, complex experience with a B2B brand. According to our own research shows that, when buyers are selecting a vendor in a purchase decision, two-thirds (66%) of buyers said the timeliness of a vendor’s response to inquiries was vital to their purchase…

August 13, 2018
Written by Brian Anderson

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement.

August 2, 2018
Written by Elise Schoening

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside…

July 18, 2018
Written by Elise Schoening

3 Common Traits Found In Innovative B2B Practitioners

Innovation drives growth within the B2B marketplace — businesses live and die by their ability to continuously innovate their offerings and go-to-market strategies to help their customers succeed.

July 11, 2018
Published in Blog
Written by Brian Anderson