Content Strategies

Channel Partners ‘Like’ Their Vendors’ Social Message Syndication Programs

Although the majority of channel partners disappoint brands they represent by taking a pass on many of the marketing support programs offered to them, participation in social media amplification appears to be on the rise.

November 28, 2018
Written by Terry Moffatt, Contributing Writer

The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped

You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how creative uses of long-form content can be easily spun into shorter, derivative assets.

November 21, 2018
Published in Blog
Written by Andrew Gaffney

TwentyThree Offers Platform For Webinar Creation, Analytics

TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full understanding of webinar performance.

November 23, 2018
Written by Elise Schoening

Campaign Monitor Blends Ease-Of-Use And Automation In Email Marketing Solution

Campaign Monitor aims to offer an easy-to-use email marketing solution that can help marketers create beautiful, responsive email templates, trigger personalized journeys at the right time and segment their list based on rich data from more than 200 integrations.

November 5, 2018
Written by Elise Schoening

Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies

Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and prospective customers, it might be time to reevaluate your personalized marketing tactics.

October 31, 2018
Published in Blog
Written by Elise Schoening

ContentlyOne Provides All-In-One Content Marketing Solution

ContentlyOne is a comprehensive content marketing solution from Contently. It includes an end-to-end content marketing platform, on-demand talent network and strategic services designed to help marketers master content marketing across the entire buyer journey.

October 29, 2018
Written by Elise Schoening

Uberflip Expands Partnership With Bombora To Further AI-Powered Content Recommendations

Uberflip announced an extended, two-year strategic partnership with Bombora, a B2B marketing and sales intent data provider, that aims to help marketers deliver personalized experiences at scale with artificial intelligence (AI).

October 25, 2018
Written by Elise Schoening