Content Strategies

Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs

The Forrester forecast that thousands of digital marketing agencies will grow to generate $2 billion in related through-channel marketing automation services through 2023 probably wasn’t much of a surprise to many channel professionals.

February 13, 2019
Written by Terry Moffatt, Contributing Writer

Bigtincan Adds Sales Training Capabilities To AI-Powered Enablement Hub

The Bigtincan Hub aims to redefine sales, marketing and service processes to help teams to work together smarter and faster. As part of its fall release, the company enhanced its AI-driven automation platform with sales training, learning and coaching content.

February 11, 2019
Written by Elise Schoening

Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies

The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide critical intent and account data that can be used throughout the funnel to move buyers towards a sale. B2B companies such as SAP, IHS Markit and Blackbaud are investing their marketing dollars…

February 7, 2019
Written by Elise Schoening

ANA Recognizes Marketers Rethinking, Amplifying And Disrupting The Industry At 'Communicators Of The Year Awards' Ceremony

The Association of National Advertisers (ANA) named marketing leaders at Accenture, Ally and Quantcast as the winners of its 55th annual Communicators of the Year Awards. The three winners were honored at an award ceremony and reception held Tuesday, Jan. 29 in New York.

February 1, 2019
Written by Elise Schoening

What’s Working In Event Marketing: 4 Tactics Driving Event Success At All Stages Of Planning

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence in the B2B martech landscape. Events have proven to be a top engagement tactic for all the stages…

February 1, 2019
Written by Klaudia Tirico

ON24 Adds New Tool To Webinar Platform For Campaign Personalization

ON24, a webinar marketing software provider, released ON24 Target, a new tool that aims to help marketers create and send personalized campaign pages.

January 28, 2019
Written by Elise Schoening

MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its Prelytix solution with Oracle Eloqua and position mutual customers to trigger email marketing campaigns in sync with active ABM programs.

January 23, 2019
Written by Brian Anderson