Content Strategies

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep organizational silos that keep the two departments…

January 10, 2023
Written by Kelly Lindenau

Allego Research: Salespeople 111% More Likely To Use Content Recommended By Successful Peers

Allego, a sales enablement platform provider, released new research on sales content in partnership with B2B DecisionLabs, a B2B research and advisory firm. “Getting Sellers Engaged” discusses the results of a two-part behavioral research study that sought to reveal the most effective approach to get sellers to use a piece…

January 6, 2023
Written by Kelly Lindenau

Casted Announces Podcast Program For Startups

Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed to help startup companies expand the reach of their branded podcasts and video content to boost ROI and improve sales outcomes. The new program empowers smaller organizations with the same platform used…

December 20, 2022
Written by Kelly Lindenau

Contentstack Expands Global Leadership Team After Securing $80M In Series C Funding

Contentstack, a content experience platform and composable architecture pioneer, hired Susan Beermann as its new CMO and Preseetha Pettigrew as its new VP of Global Partnerships. The appointments follow Contentstack’s $80 million Series C funding round, which the company plans to use to support enterprise companies as they adopt composable…

December 7, 2022
Written by Kelly Lindenau

Bynder Unveils Studio, A Unified Digital Content Creation & Templating Solution

Bynder innovated its digital asset management (DAM) platform through the release of Studio, a new solution designed for scalable content creation and templating to help generate more value from content.

December 5, 2022
Written by Kelly Lindenau

Planoly Releases New Video Planner Tool

PLANOLY is a social marketing platform that launched a new tool designed to simplify video content creation — Video Planner. The solution helps take videos from “idea to post” by planning and publishing content in one place.

Act-On Launches Apple Mail Privacy Protection Tool

Act-On Software aims to provide marketers with solutions that empower them to engage targets at every step of the customer lifecycle. Act-On’s Apple Mail Privacy Protection (MPP) reporting tool is designed to help marketers accommodate the heightened degree of user anonymity granted by Apple’s Mail Privacy Protection, which, in turn,…