Content Marketing

Sendoso Updates Aim To Improve Gifting Capabilities For ABX Plays

Gifting platform Sendoso has expanded its platform with new features designed to help B2B marketers improve their ABM efforts through gifting to enhance their account-based everything (ABX) plays.

Alida To Launch Customer Experience Platform

Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on their marketing efforts.

October 7, 2020
Written by Michael Rodriguez

(0 votes)

How To Turn A Thought Leader’s Followers Into Paying Clients

Thought-leadership marketing can yield incredible results: One survey by Orbit Media found that 53% of firms had increased their company’s customer retention, 56% increased their press mentions and 62% boosted their client leads by doing this kind of activity.

October 2, 2020
Written by Jason Ball, Considered Content

PowerChord Aims To Improve Lead Gen With Branded Website Experiences

SaaS platform Powerchord is designed to help brands and dealers create and deploy branded website experiences at scale and facilitate omnichannel campaigns that increase lead generation and revenue growth.

New Casted Integrations Aim To Improve Podcasting Content For Increased Pipeline & ROI

Casted, a podcasting platform, announced integrations with marketing technology providers HubSpot, Drift and WordPress, with the intent of helping B2B marketers deliver engaging content marketing experiences for buyers that drive greater pipeline and ROI.

September 24, 2020
Written by Michael Rodriguez

Generating The Spark For Memorable Virtual Experiences

Now more than ever, marketers are competing for customers’ attention. With many professionals working from home, not only are you up against the internet, but you are angling for time in the midst of your customers’ workloads, emails, children, pets, laundry and whatever else is going on in their lives.

August 6, 2020
Written by By Howard Stern, Kaon Interactive

Corporate Visions Releases Memorable Marketing System

Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about leads in a funnel, to shaping buyer decisions based on memorable experiences they have…

July 23, 2020
Written by Marjorie Romeyn-Sanabria