Content Marketing

Uberflip Partners With Demandbase To Launch Content Personalization App For ABM

Uberflip, the cloud-based content experience platform (CEP), has partnered with Demandbase, the account-based marketing (ABM) company, to release an app within Uberflip’s CEP designed to allow marketers to personalize content at scale for ABM campaigns.

March 26, 2020
Written by Marjorie Romeyn-Sanabria

Creating More Engaging Demand Gen Video Content

Video content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among their top priorities when producing content. Demand gen…

March 24, 2020
Written by Biju Muduli, Brightcove

Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.

March 18, 2020
Published in Blog
Written by Klaudia Tirico

10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic

This post was originally published on Mighty&True. Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should also be doing our part to keep the wheels of industry (and our own company) moving.

March 18, 2020
Published in Blog
Written by Kevin Kerner, Mighty&True

Exclusive Q&A With Messenger: Will Chat Apps Be the ‘New Norm’ In B2B?

Messaging apps such as WhatsApp, Messenger from Facebook and Google Hangouts are common tools to use to connect with friends and family. But they are quickly becoming more widely adopted by B2B and B2C businesses, especially as buyers continue to demand more authentic, relevant conversations with sales reps.

March 18, 2020
Written by Klaudia Tirico

Amid COVID-19 Conference Cancellations, Field Marketers Focus On Digital Events, Direct Mail

With multiple spring conferences and trade shows announcing cancellations and postponements due to concerns surrounding the COVID-19 outbreak, field marketers and demand gen teams have scrambled to fill pipeline quotas and reallocate marketing budgets. “It's still a bit of an evolving situation every day and it’s forcing people to adjust…

March 13, 2020
Written by Klaudia Tirico

Video Can Provide A Vital Trusted Source Of Information In A Crisis

As concerns about the coronavirus and its impact on business around the globe continue to ramp up, it’s never been more obvious that establishing sound business continuity plans is crucial.

March 13, 2020
Written by Jim O’Neill, Brightcove