Content Marketing

PulsePoint Launches Programmatic Content Marketing Platform

PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to process real-time contextual, audience, editorial and page-level behavioral data. This is designed to help marketers optimize cross-device…

July 6, 2015
Written by Steve Scafidi

TrackMaven's Competitive Content Intelligence

TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from competitive analysis. Features/Functions By analyzing digital content across the competitive landscape, TrackMaven positions B2B marketers to track the performance of their content marketing initiatives. This in turn helps them craft editorial calendars…

June 30, 2015
Written by Steve Scafidi, Contributing Writer

Relevant Content Recommendations With BrightInfo

BrightInfo is a content analysis tool designed to help B2B marketers monitor website navigation patterns in order to offer visitors personalized content recommendations. Features/Functions The solution positions marketers to leverage performance metrics to determine how their audience is engaging with content and present relevant suggestions. BrightInfo features responsive design functionality…

Kapost Launches Insights Dashboard, Secures $10.25 Million In Funding

Kapost unveiled its Insights dashboard, a tool designed to help marketers measure and optimize the assets within their content library. The solution positions users to gain a holistic view of their content lifecycle — from tracking content production cycles to measuring the total reach, leads and revenue attributed to every…

Akoonu Unveils Cloud-Based Content Marketing Solution

Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution is designed to help B2B marketers drive an integrated, data-driven content marketing strategy. The offering positions marketers to develop and integrate detailed buyer personas and customer journey maps into their content creation…

Vidyard and SnapApp Partner To Add Interactive Features To Videos

Vidyard and SnapApp have partnered to incorporate SnapApp's interactive features into video content created through the Vidyard platform. Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive…

B2B Marketers Using Competitive Intelligence To Identify Content Gaps

Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality. Research from the Content Marketing Institute identified "creating engaging content" as a persistent challenge for B2B marketers. Also, Demand Gen Report's 2015 Content Preferences Survey shows that…