Photo Credit: Joseph Sohm / Shutterstock.com You don’t have to be following the 2016 Presidential Primaries in the U.S. to know that things are getting rather heated for both parties. Oftentimes candidates resort to screaming over one another to get their point across to their target audience. While the debate might become inaudible sometimes, there has been clear evidence that some candidates have put a lot of time and effort into researching their prospective voters.

Editor’s note: As part of a special arrangement, the article below has been syndicated from the Content4Demand blog. G3 Communications has been publishing Demand Gen Report for more than eight years, and from the first day there has always been debate about whether or not marketers should require buyers to fill out a form in order to access content. This discussion was raised again during David Meerman Scott’s keynote presentation at last month’s Content2Conversion Conference in Arizona. To…

Experimentation isn’t a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B brands have typically been built around core industry events, sprinkled with webinars and maybe a few white papers centered on new solutions.