Content Marketing

Building A Winning Strategy That Drives Engagement, Loyalty And Revenue

Somewhere in the world — right at this very moment — there is a good chance a customer is engaging with your brand. We’re living in the age of buyer empowerment, an era in which digital devices provide customers with access to information they want — whenever they want it.

July 29, 2016
Written by Bruce Swann, Adobe Campaign

When Curating Content, Don’t Pull A Melania Trump

This is Melania Trump. Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly. Don’t be Melania.

July 26, 2016
Published in Blog
Written by Klaudia Tirico

Why Social Data Is Critical To Data Cleansing

Having clean contact data is an essential component to any sales or marketing program. With more accurate and complete data, you improve segmentation, lead scoring and content alignment. Bad data? It can not only cost you time and money, but key opportunities as well.

July 22, 2016
Written by Brian Hession, Oceanos

Contently Launches Document Analytics That Tracks Content Engagement

Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations, and give them insight into content consumption beyond clicks and downloads.

July 22, 2016
Written by Brian Anderson

Salesforce And Microsoft Unveil Outlook Integration

Salesforce and Microsoft teamed up to announce the release of Lightning for Outlook, a plug-in designed to help sales reps and marketers. With the integration, Salesforce and Outlook users will no longer have to toggle back and forth between the CRM and email provider to perform core tasks.

July 5, 2016
Written by Audrey Goodson Kingo

Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys

Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content intended to educate its target account audience on ABM.

June 28, 2016
Written by Klaudia Tirico

CallidusCloud Bolsters Sales Collaboration Offerings With $7.5 Million Badgeville Acquisition

Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise gamification company Badgeville for $7.5 million in an all-cash deal. Callidus said it intends to integrate Badgeville’s customer engagement, employee collaboration and performance management solutions into its configure-price-quote (CPQ) offering.

June 28, 2016
Written by Brian Anderson