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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Study: Technology Marketers Make Progress With Content Marketing Strategy

Study: Technology Marketers Make Progress With Content Marketing Strategy

While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, shows that even though the…
Here’s Why Your Sales Team Should Invest More Time on Content Marketing

Here’s Why Your Sales Team Should Invest More Time on Content Marketing

B2B marketers are well aware of the value of content marketing. However, salespeople need to be just as invested in content as the marketing team to find success. This infographic from Salesforce highlights the value sales reps can bring to a company's content marketing strategy — from production to distribution.
Contently Acquires Docalytics To Optimize Customer Content Efforts

Contently Acquires Docalytics To Optimize Customer Content Efforts

Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount. The acquisition will give Contently access to the Docalytics Insight Engine, a tracking and analytics software, which positions users to track, manage and optimize content production and performance.
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