Content Marketing

Vidyard Debuts Free Solution To Create And Track Video

ViewedIt by Vidyard is a free tool that enables anyone to create and send a video right from a web browser. The solution also notifies the sender when the video has been viewed.

November 21, 2016
Written by Klaudia Tirico

Oracle Adds Automation, Data And Content Features To Its Marketing Cloud

Oracle Marketing Cloud announced it has unveiled three additional marketing automation and content marketing capabilities to its platform.

November 15, 2016
Written by Brian Anderson

B2B Companies Successfully Target Small Businesses Through Content And Education

No matter what industry they’re in, B2B small business owners have a few things in common: limited time and resources, relatively small budgets and a desire to self-educate on the fly. When it comes to marketing to small businesses, it’s important for companies to understand these pain points to help…

November 2, 2016
Written by Klaudia Tirico

A Journey Through The World Of Visual Content

While B2B organizations continue to produce a vast quantity of content, progressive marketers are leveraging more visual content formats to stay top of mind for buyers. This can include static, interactive and live-motion content. This infographic from Marketo highlights a variety of ways content marketers can use visualization to enhance…

Conductor Launches Business Insights Solution For Content, SEO Measurement

Content and SEO intelligence platform Conductor has launched Insight Stream, a solution designed to help marketers manage content and SEO strategy.

October 24, 2016
Written by Klaudia Tirico

MarketingProfs’ B2B Marketing Forum: 4 Steps To Enhance Content Distribution And Promotion

Some B2B organizations are making the most of their content by enhancing promotion and distribution strategies, but some are getting stuck on analytics spikes that don’t tell the whole story. Finding an integrated approach to content promotion and distribution ultimately enables marketers to maximize ROI without inundating their target audience.

October 19, 2016
Published in Blog
Written by Brian Anderson

Quark Debuts Automation Platform To Create And Manage Content

Quark’s Content Automation Platform is designed to help marketers create, manage and share content by migrating organizations from document management to creating reusable content components.

October 17, 2016
Written by Klaudia Tirico