Content Marketing

ON24 Launches Digital Content Hub

Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their customers and prospects engage with each piece of…

September 5, 2017
Written by Klaudia Tirico

Content Intelligence In Five Minutes

Content intelligence has the potential to give B2B marketers full context into their content, but is it too early to reap the potential benefits? This infographic from Curata shares an in-depth look into the origins of content intelligence, what it takes to collect it and how it is revolutionizing the…

7 Content Marketing Tips & Takeaways From Uberflip’s Content Experience Event

Content makes the marketing world go ‘round. It is often one of the first ways a potential buyer is introduced to your company, so it is crucial to develop meaningful and relevant content for target audiences.

August 30, 2017
Published in Blog
Written by Klaudia Tirico

11 Reasons Why No One Is Watching Your Video Content

While video content may be considered a preferred format for some B2B buyers, it doesn’t mean that these buyers will like your content—unless it meets their needs and educates them on a topic they want to learn more about. This infographic from Jointviews spotlights 11 of the main reasons why…

TIBCO Increases Conversion Rates On Free Trials By Fueling Content Consumption

TIBCO, a leading provider of integration, infrastructure and API management solutions, recently partnered with content platform provider LookbookHQ to address declining performance in conversions from its free trial program.

August 23, 2017
Written by Klaudia Tirico

PulsePoint Introduces New Content Marketing Platform

Story is PulsePoint’s content marketing platform designed to extend reach across premium social, native and content discovery channels, as well as optimize content based on to campaign KPIs to help maximize engagement and deliver ROI.

August 22, 2017
Written by Klaudia Tirico

Aprimo Unveils SaaS Version Of DAM Solution

Aprimo, a marketing operations and digital asset management (DAM) technology provider, announced it has launched a Software as a Service (SaaS) version of its DAM software. The SaaS-based version enables users to implement the solution faster and scale their content database equal to the company’s business growth.

August 22, 2017
Written by Brian Anderson