Content Marketing

Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing

I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution provider Influitive, drew approximately 1,000 attendees and featured an interesting mix of case studies showcasing how companies are using advocacy programs to drive content marketing, support ABM programs and reinforce customer success.

December 20, 2017
Published in Blog
Written by Andrew Gaffney

Bizzabo Raises $15M To Grow Event Platform

Events management platform Bizzabo has raised $15 million in equity funding led by Pilot Growth Equity, with additional participation from Maor and others. The round will help support the company’s goals to expand its cloud-based event platform and support its growing customer base.

December 14, 2017
Written by Klaudia Tirico

Upland Qvidian Integrates With Microsoft Office 365, Aims To Streamline Sales Content

Upland Qvidian’s integration with Microsoft Office 365 is designed to enable content reviewers and subject matter experts to simultaneously edit Request for Proposal (RFP) and proposal content in Microsoft Word, Excel and PowerPoint formats. As content moves through reviewer workflows, Microsoft Office 365 preserves formatting and styles, ensuring content fidelity,…

December 6, 2017
Written by Klaudia Tirico

Certain Enhances Mobile Development With Gather Digital Acquisition

Certain, a provider of event automation solutions, has acquired Gather Digital, a mobile event application suite for enterprises, to strengthen its mobile development and data integration capabilities.

December 6, 2017
Written by Klaudia Tirico

Content Marketing Platforms: How To Choose

With adoption rates and budgets continuing to increase for B2B organizations, according to the Content Marketing Institute, it’s vital for marketers to differentiate between the plethora of content marketing platforms and marketplaces available to them. This infographic from Izea highlights the key differences, benefits, features and functionalities between content marketing…

B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an account, marketers are…

November 15, 2017
Written by Kayli Barth, Contributing Writer

250ok Delivers Suite For Email Performance Management

The 250ok suite is designed to help email marketers maximize email performance through advanced analytics, as well as deliverability software and services. 250ok consolidates the management of email deliverability, reputation (including DMARC), design rendering and consumer engagement.