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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

UviaUs Delivers One-To-One Experiences Through Direct Mail Technology

UviaUs is designed to enhance engagement with high-value and hard-to-reach audiences, as well as help organizations drive impactful results at critical touchpoints. The company’s products and services leverage communication technology—both digital and tactile, such as video mailers and other digital signage—to create one-to-one experiences.

Twilio Generates 35% Conversion Rate With Engaging Webinars

As a leading cloud communications company targeting a very sophisticated and fickle developer market, Twilio tapped the webinar marketing platform ON24 to help promote the company as a strategic advisor and deliver a cutting-edge webinar experience with their engagement.

Aprimo Introduces New Campaign Management Feature

Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts and transactions across multiple data sources. It enables marketers to manage customer and prospect lead lists into test and control cells, associate those cells with offers and creative treatments and orchestrate distribution…
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