Content Marketing

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Calling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all agree that when it comes to using content marketing…

April 2, 2018
Written by Randy Frisch, Uberflip

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company’s 13th annual Summit in Las Vegas, Nev. from May 8 - 10.

March 30, 2018
Written by Elise Schoening

Vidyard Adds New Personalized Audio And Messaging Capabilities To Video Platform

Vidyard, a video marketing platform, has updated its personalized video solution to support audio and real-time personalization designed to help marketers drive engagement and generate higher lead conversion rates.

March 29, 2018
Written by Elise Schoening

LinkedIn Releases New Video Content Features

LinkedIn has updated its social media platform to enable B2B marketers to use video for Sponsored Content and Company Pages. Video sharing will be available to all companies and publishers in the coming weeks.

March 28, 2018
Written by Elise Schoening

How To Run Marketing Like A Business: 4 Top Execs Share Their Approach

The demands on a modern marketing team are ever-changing. What hasn’t changed, however, is the need to demonstrate transparency, accountability and impact on the business. These needs are greater than ever.

March 21, 2018
Published in Blog
Written by Sam Melnick, Contributing Writer

CMOs To Address Strategies To Add Personal Touch To Online Events At Webinar World

Webinars have been firmly established as a go-to tactic to drive top-of-funnel leads over the past decade. The ability to present thought leaders on hot topics to a wide audience has been a successful format for many B2B brands. However, many marketers are now realizing they need to refresh that…

March 6, 2018
Written by Andrew Gaffney

Bigtincan Partners With BPM Works, Adds Content Development Resources

Bigtincan, a mobile sales enablement automation solution powered by AI, announced a strategic partnership with BPM Works, a marketing and sales enablement company specializing in digital content solutions. The partnership positions users to supply sales reps with relevant content to fuel buyer conversations and accelerate deals.

March 1, 2018
Written by Brian Anderson