Content Marketing

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside…

July 18, 2018
Written by Elise Schoening

Skyword Unveils Holistic Solution For Content Planning, Execution And Optimization

Skyword360, a content marketing platform, aims to provide marketing leaders a 360-degree view of their content strategies and operations. It is designed to enable marketers to plan, execute and optimize their content strategies across multiple audiences, campaigns, channels, regions and divisions.

July 9, 2018
Written by Elise Schoening

New Research: Webinar Viewing Time Increases 27%

Webinar creation and consumption are on the rise, according to the 2018 Webinar Benchmarks Report from BrightTALK, a content and demand marketing platform. The report, which analyzed more than 14,000 webinars posted to the BrightTALK platform over the past year, shows that webinar production has increased 40% and the average…

July 3, 2018
Written by Elise Schoening

Stand Out From The Noise: New-School Ways To Grab Your Audience’s Attention

Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business stand out among a sea of incoming sales and marketing messages.

June 27, 2018
Published in Blog
Written by Klaudia Tirico

Vidyard Unveils Product Updates, New Platform Partners

Vidyard, an online video platform, released product enhancements and an extended partner ecosystem to help B2B businesses achieve a video-first content strategy.

June 27, 2018
Written by Elise Schoening

Sitecore Integrates With Salesforce Marketing Cloud For Personalized CX

Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud. The first phase of the integration is designed to streamline the digital marketing process and help marketing teams improve campaign content and personalization. Sitecore Connect will be available later this month in the…

June 19, 2018
Written by Elise Schoening

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns.

June 7, 2018
Written by Elise Schoening