Content Marketing

Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI

Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science and AI to improve content recommendations and strategies for Salesforce users. The announcement was made at Dreamforce, which is taking place September 25-28 in San Francisco.

September 27, 2018
Written by Elise Schoening

Oracle Unveils Eloqua Updates To Increase Marketing, Sales Efficiency

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates.

September 28, 2018
Written by Elise Schoening

5 B2B Brands That Show Us How Social Media Should Be Used

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have…

September 24, 2018
Published in Blog
Written by Elise Schoening

The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level. This special report will dive into new trends in video and share…

Optimizely Launches Adaptive Audiences Tool To Create Personalized Experiences With Machine Learning

Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale.

September 12, 2018
Written by Elise Schoening

LogMeIn Releases GoToWebinar Updates For Better Navigation, Analytics

LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics.

September 6, 2018
Written by Elise Schoening

HubSpot Unveils Enterprise Growth Suite, New Video Capabilities

HubSpot has launched new Sales Hub and Service Hub offerings and updates to its Marketing Hub products, which the company has bundled into a new Enterprise Growth Suite. The company also unveiled new video creation, management and analytics features to its platform to streamline video content production.

September 6, 2018
Written by Brian Anderson