Content Marketing

Folloze Launches ‘Content Sites’ Functionality For ABM Platform

ABM Engagement Platform provider Folloze has released a new functionality designed to enable users to develop end-to-end personalized engagement strategies across marketing and sales through branded content microsites.

December 12, 2018
Written by Klaudia Tirico

Direct Mail Extending Beyond Door Openers, As Marketers Integrate It Into Branding And Engagement Efforts

In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey.

December 12, 2018
Written by Elise Schoening

10 B2B Content Marketing Predictions for 2019

This blog was originally posted on Content4Demand. It’s December and you know what that means: It’s predictions time!

December 12, 2018
Published in Blog
Written by Alicia Esposito, Content4Demand

Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers. It has moved from being a novelty to a mature industry standard. Recent research found that 63% of B2B marketers said they are buying or selling advertising programmatically. While that number is…

December 7, 2018
Written by By Anudit Vikram, Dun & Bradstreet

Uberflip And Sigstr Partner To Offer Personalized Email Marketing At Scale

Uberflip, a content experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers deliver personalized content across every email.

December 4, 2018
Written by Elise Schoening

What Your Favorite NFL Team Can Teach You About Video Marketing

Pressure for marketers to consistently produce video is rising, and fresh ideas can be tough to find. Outside the comfort zone of your industry space, there’s another zone worth exploring for tips on effective video marketing: the red zone.

November 30, 2018
Written by By Todd Patton, TwentyThree

The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped

You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how creative uses of long-form content can be easily spun into shorter, derivative assets.

November 21, 2018
Published in Blog
Written by Andrew Gaffney