Content Marketing

#B2BMX Keynote: David Meerman Scott On How B2B Businesses Can Cultivate Fandom Within Digital Chaos

Digital disruption has its perks for businesses. It has given companies the opportunity to engage with audiences in real time, wherever they are. But it has also made organizations forget that they are interacting with real people.

February 28, 2019
Written by Klaudia Tirico

How Marketing Can Save The World With Humor, Authenticity & Inspiration

Seventy-one percent of B2B marketers rate their company’s overall content marketing success as zero to minimal, according to the Content Marketing Institute. The issue, however, isn’t about creating and publishing content, but rather creating the right content that authentically speaks to buyer needs and pain points. Leveraging inspiration from other…

February 27, 2019
Written by Demand Gen Report Team

4 Questions To Consider When Growing Your Marketing Team

No matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely want to consider bringing in…

February 19, 2019
Written by By Kate Rooney, Design Pickle

nDash Offers Platform To Streamline Content Creation At Scale

nDash is a content creation platform that aims to help companies find expert writers, manage workflows and scale content creation.

February 19, 2019
Written by Elise Schoening

Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills

Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only 24% rate their proficiency in content marketing technology as “advanced” or “expert,” according to new research from the Content Marketing Institute.

February 13, 2019
Written by Elise Schoening

Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs

The Forrester forecast that thousands of digital marketing agencies will grow to generate $2 billion in related through-channel marketing automation services through 2023 probably wasn’t much of a surprise to many channel professionals.

February 13, 2019
Written by Terry Moffatt, Contributing Writer

Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies

The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide critical intent and account data that can be used throughout the funnel to move buyers towards a sale. B2B companies such as SAP, IHS Markit and Blackbaud are investing their marketing dollars…

February 7, 2019
Written by Elise Schoening