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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Challenges For Modern CMOs [Infographic]

The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack of a holistic view of customer data is preventing CMOs — and their marketing teams — from measuring the company’s efforts. This infographic from Oracle Marketing Cloud highlights various challenges that today’s CMOs face in…

The 2014 Lead Nurturing Benchmarking Study

In Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are leveraging several years of experience in developing lead nurturing campaigns. 71% state that they leverage lead nurturing in their demand generation initiatives, while 19% plan to implement it within the next year.  Those who have already began using lead nurturing have seen improved campaign response and…

The Roadmap For Real-Time Marketing In 2015

According to a recent study from Retail TouchPoints, 66% of marketers found their omnichannel strategy had improved customer loyalty, while 40% indicated omnichannel was key to increased brand interactions. This will present a hands-on look at how both leading retail and B2B marketers are applying Insight + channels + content to ignite, extend & convert interest into purchases.

7 Ways to Enhance Webinar Promotions in 2015

The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness…

Adding Predictive Marketing To Your Mix In 2015

By this point, you’ve heard the hype about predictive lead scoring, but is it something you should consider adding to your plan in 2015? The key to getting value from this powerful new technology, is first understanding if it’s right for you and having a game plan for rolling it out and driving adoption once its deployed. This webinar will…

Putting Account-Based Marketing to Work in 2015

Megan Heuer, VP & Group Director at Sirius Decisions and Shari Johnston, Sr. Director of Integrated Marketing Programs at Demandbase, will discuss best practices for creating an Account-Based Marketing and putting it into action. Start your 2015 with a solid plan to market and sell to your key accounts and drive results all the way through the selling process.

Crossing the Conversion Gap: Sales Enablement Strategies to Ensure Generated Demand Gets Closed

The hand-off between Demand Generation and Field Sales follow-up is tricky in most companies. It’s a typical failure point where many good leads go to die and conversion percentages languish. Unless your company has an aligned Sales Enablement program that connects the dots between Marketing and Sales to make sure your representatives are ready to convert that opportunity into real…

Upgrading Your Lead Nurture Program in 2015

For years marketers have used sophisticated nurture strategies that segment and​ ​email their database contacts. What if you could upgrade your nurture strategy to apply that same level of sophistication to an even larger audience — anonymous website visitors — across multiple marketing channels?​ ​2015 can be the year you start!

Measuring The Impact Of Content Marketing On Your Pipeline

With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.

29 Tips To Rescue Your Email Marketing Campaign [Infographic]

  An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability issues. This superhero-inspired infographic from Spear Marketing Group could help rescue your campaign.
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