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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Three Pillars Of Data Optimization

Data quality is key to marketing and sales success in today’s B2B landscape. This e-book highlights the three pillars of data optimization, which ultimately reinforce data-driven marketers with high-quality information: Contact Gap Analysis; Contact Discovery; and Contact Valuation.

Why Personalized Marketing Will Dominate In 2015

  With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.

15 Email Marketing Myths Debunked

Many people believe that “free” in a subject line will relegate their emails the spam folder or that Monday mornings are the best times for sending emails. This infographic from Email Monks takes on some of these widely held beliefs. 

Tracking Content Marketing ROI for Dummies

From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative that brands determine steps to figure out how effective their content marketing efforts are. Uberflip has created this infographic with some tips on tracking metrics, calculating ROI and communicating that to the team.

Video Without The Studio

Video is a Top 10 content marketing tactic. But that doesn't mean it has to be expensive, production-quality video.

Email: Wanted Dead or Alive

Emerging channels such as social media have marketers questioning if email is the most effective way to contact prospective buyers. This infographic from Marketo highlights some interesting facts disproving the rumor that email is dead, and how marketers can still leverage this channel to engage target audiences.

Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness

It is clear that lead scoring continues to grow as a pivotal piece of the B2B marketing puzzle. Research from SiriusDecisions states that 68% of B2B tech organizations have implemented a lead scoring program implemented. However, fewer than half (40%) of those sales teams deem their lead scoring initiatives effective, and progressive marketers are looking for opportunities to refine and…

Feast On Lead Nurturing

Want to stuff your funnel full of tasty leads? This infographic, based on Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, shows how savvy marketers are using advanced lead nurturing tactics to bring more prospects to the table.

Understanding B2B Buyer Behavior

B2B buyer activity and research peaks at different times of the day, week, month and year. To understand those idiosyncrasies, Software Advice, a technology review site, studied six million unique visitors to its site to discover when B2B buyers perform research on the web and conversion rates from web visits.…
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