Measuring The Impact Of Content Marketing On Your Pipeline

DEC10 With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.

Join Curata and Vidyard for a one-hour webinar to learn about:

The most important content marketing metrics to track at each stage of the pipeline
The challenges encountered in tracking these metrics, and how to overcome these challenges
How these metrics can be used to plan an effective content strategy
Why video marketing is a breakthrough opportunity for content marketers
How to measure the impact of video marketing across different stages of the pipeline