Connecting Buyer Personas To Content That Connects

According to a recent survey conducted by ITSMA, more than 40% of B2B marketers are now using buyer personas as part of their strategy, but only 15% considered their persona marketers very effective.

In this 30-minute webinar presentation, you’ll gain access to:

Best practices in creating actionable Buyer Personas
Where many brands are failing to connect their Personas to their messaging
Strategies and tactics to create content that better engages distinct target buyers and segments by hitting their hot buttons

This interactive will help you benchmark your current persona progress against other B2B marketers, share research on trends in B2B buyer behavior and also bring actionable advice back to your marketing team on how your messaging can better align with your core buyers.