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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

3 Ways Sales Leaders Can Improve Win Rates

3 Ways Sales Leaders Can Improve Win Rates

Sales managers are under a ton of pressure — they're overwhelmed by requests to support deals, join customer calls, guide reps and pull together accurate reporting. They're frustrated by the amount of time it takes to ramp up new sellers and to build efficient training processes and, on top of that, they spend hours manually sorting through various dashboards trying…
Technology Trends In 2022 & Beyond

Technology Trends In 2022 & Beyond

Most marketers are familiar with technology in the traditional sense — MAPs, CRMs and CDPs — but they typically don’t know about areas such as data fabric, compostable apps and generative AI. This infographic explores 12 technology trends and what the future of tech looks like.
How To Optimize Your ABM Strategy With Intent Data

How To Optimize Your ABM Strategy With Intent Data

Today's B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time…
State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success

State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success

As in-person gatherings made their long-awaited return, many in the B2B industry wondered how that would impact virtual events. According to the "2022 Demand Generation Benchmark Survey," more than 1/3 of marketers cited virtual events/digital experiences as one of their top engagement tactics, while additional research found that 61% of marketers plan to increase their investment in digital events in 2022. As such,…
15 Data Fallacies To Avoid

15 Data Fallacies To Avoid

Data presents a double-edged sword for marketers: While it can drive better marketing strategies and lend more authority to content, it can easily lead marketers down the wrong path if it’s used incorrectly. This infographic highlights the common data mistakes that should be avoided.
2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains. ABM practitioners are turning to campaign customization to better identify accounts where they are to…
Refining Event Offerings & Content To Promote Community Engagement

Refining Event Offerings & Content To Promote Community Engagement

It's clear that event software and management has changed drastically in this new world. Conference attendees saw firsthand the convenience and affordability of attending virtual conferences when most events moved online in the throes of the Covid-19 pandemic. Meanwhile, brands realized they could host events at a lower cost while reaching a wider audience — in terms of speakers and…
Landing Page Best Practices

Landing Page Best Practices

Whether you’re looking for ways to optimize your landing pages or hoping to learn some of the industry’s best practices, this infographic provides tips and tricks to help maximize landing page conversions.
Advanced Tips For Predicting & Preventing Customer Churn

Advanced Tips For Predicting & Preventing Customer Churn

Customer churn is very costly for B2B businesses, so it’s imperative practitioners understand what their churn rate is and how to reduce it. This infographic identifies how to calculate churn by covering five major customer churn problems.
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