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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Email Design Tips To Boost Your Open Rates

Email Design Tips To Boost Your Open Rates

Creativity and accessibility should be the basis for all email marketing campaigns to help messages stand out and appeal to recipients. This infographic provides email design tips that help generate attractive, user-friendly emails.
Enterprise-Level ABM Gifting: How To Stand Out From The Digital Noise

Enterprise-Level ABM Gifting: How To Stand Out From The Digital Noise

Aired On: Mar. 24, 2022 @ 2 PM ET / 11 AM PT Covid-19 and the corresponding growth of remote work have made the workplace even more digitized… and email even easier to ignore. Today’s customers are hungry for human connections, and marketers want to deliver. In fact, research from Sendoso shows that 90% of decision-makers agree that building a personal…
What’s Working In Direct Mail? Physical Sending Campaigns Are Entering The Virtual World For Increased Flexibility & Customization

What’s Working In Direct Mail? Physical Sending Campaigns Are Entering The Virtual World For Increased Flexibility & Customization

Although email is essential to successful marketing strategies, there's no question it's one of the most heavily trafficked, oversaturated channels. Due to its predisposition for content overload, B2B organizations are leveraging direct mail to incentivize further action with their brands. With 21% of marketers prioritizing direct mail initiatives in 2022 — a marked increase from 2021's 15% — the focus…
2022 Social Media Design Trends

2022 Social Media Design Trends

As social media continues to establish itself as an essential channel for buyer engagement, the visual elements play a key role in ensuring posts and updates stand out in crowded newsfeeds. This infographic examines the top visual trends expected to resonate the most with prospects and clients throughout 2022.
2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts

2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts

Lead generation blends the physical and digital worlds, even though it primarily operated in the latter for the past two years. However, as intermission ends and the curtain gently reopens on in-person gatherings, the world of lead gen is shifting once again and challenging marketers to cohesively target prospects across both in-person and digital channels. With 63% of marketers ranking…
What’s Working In Database Strategies: Orgs Rely On Data To Segment Audiences For Increased Relevance & Multichannel Targeting

What’s Working In Database Strategies: Orgs Rely On Data To Segment Audiences For Increased Relevance & Multichannel Targeting

While the following report will uncover what's working in database strategies, what's not working is outdated data and a lack of unification and analysis. With two-thirds (66%) of B2B marketers indicating their current database strategies need minor to significant improvement, organizations are well aware they need to create more advanced targeting strategies and better personalize content. To achieve those goals,…
9 Call To Action Best Practices

9 Call To Action Best Practices

Whether you’re looking to convince more people to do business with you or trying to lead more people down your conversion pipeline, this infographic provides nine best practices to create calls to action (CTAs) that help promote more brand interaction.
The Rise Of Precision Demand Marketing

The Rise Of Precision Demand Marketing

To break through crowded channels and convert prospects into buyers, marketers must deliver next-level personalization that speaks directly to a buyer's pain points. But new research shows many orgs have yet to adjust their tactics to deliver the personalized touch that today's buyers crave. This report examines where marketers are falling short on their personalization efforts and explores the emergence…
2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives

2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives

As the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the "2022 Demand Generation Benchmark Survey," marketers are planning to ramp up the support for their demand gen programs. As teams focus on…
7 Benefits Of Content Curation

7 Benefits Of Content Curation

Content curation helps boost digital marketing performance by establishing links with relevant brands and influencers, showcasing industry expertise and thought leadership content and boosting awareness through connections and activity — to name a few. This infographic features various content curation tips and tricks to maintain social posting activity while reinforcing…
2022 Marketing Platform Guide: Experts Sound Off On The New Role Of Technology

2022 Marketing Platform Guide: Experts Sound Off On The New Role Of Technology

Over the past decade, marketing automation platforms (MAP) have become the center of most tech stacks and helped shape the behaviors and strategies of many B2B organizations. However, given the stronger emphasis on ABM programs and the shift toward more personalized segmented campaigns, the role and definition of marketing platforms has evolved.We reached out to some of the top thought…
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