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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence

What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence

B2B marketers are focusing on a way to utilize both earned and paid media to develop a well-rounded marketing strategy. The goal of earned media is to gain third-party validation from media outlets to ultimately help increase awareness of your company and enhance its credibility while paid media comes with a price tag. Due to ever-shifting consumer demands, marketing strategies…
6 KPIs Marketers Should Be Tracking

6 KPIs Marketers Should Be Tracking

Marketers have many KPIs to choose from — but which ones should they focus on? This infographic highlights six KPIs and explores what each one shows, how it’s calculated and why it matters for marketers.
The Ultimate Guidebook To Channel Partner Ecosystems

The Ultimate Guidebook To Channel Partner Ecosystems

Businesses are undergoing a paradigm shift. The very nature of competition, the ways customers buy and how companies go to market is changing. A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel. The shift in mindset means…
How Gen Z Relates To Brands

How Gen Z Relates To Brands

Gen Z has established itself as a large, disruptive and influential generation and it’s important to understand how to best target these future decision-makers. This infographic explores how Gen Z personas relate to brands, exploring their spending habits, favorite brands, values and digital platform preferences.
The History & Future Of Web Analytics

The History & Future Of Web Analytics

Gone are the days of analytics simply delivering hit counts and tracking page views. Now, modern analytics can provide insights into everything from heat maps to purchase probabilities. With a specific focus on Google Analytics, this infographic explores the evolution of analytics and examines what the future might hold.
4 Common Intent Data Mistakes (And How To Avoid Them)

4 Common Intent Data Mistakes (And How To Avoid Them)

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There's a false belief that Intent data is a silver bullet, alleged to solve any and all marketing…
It’s Time To Close The Sales Execution Gap: Building The Case For Change

It’s Time To Close The Sales Execution Gap: Building The Case For Change

B2B selling has never been more demanding than it is today. The expanding delta between the potential output of a revenue team and its actual results make it even more challenging to succeed. We call this the Sales Execution Gap, which can prevent a typical enterprise company from realizing tens of millions of dollars in revenue. Rapid technological advances, seismic…
The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

Responsive buyer experiences and relevant content across channels have always been the top criteria for mature, high performing, omnichannel account-based orchestrations. But much of today's conversation revolves around linear, top-down campaigns, where the target account is placed in a marketing or sales play, operating within a siloed platform throughout the buyer's journey. The result is often antithetical to the desired…
2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams

2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams

As B2B teams look to deploy more advanced marketing strategies, including personalization, ABM and multichannel tactics, having the tools to measure marketing's impact and success is vital. This report will analyze the current state of marketing measurement and attribution programs, including the main drivers for gathering deeper metrics. Key insights include: An inability to measure and track activity between specific…
2022 State Of B2B Marketing Technology

2022 State Of B2B Marketing Technology

While today's economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth. Recent Demand Gen Report (DGR) research found that marketers are taking what they learned about prospect preferences and successful approaches to prioritize aggressive growth strategies. In fact, 72% of respondents to DGR's "2022 Demand Generation Benchmark Survey" indicated their marketing budgets will see increases up…
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