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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How To Create A Data-Driven Content Strategy In One Day

How To Create A Data-Driven Content Strategy In One Day

Don’t create content for content’s sake — map out a detailed game plan to make sure your limited time and resources are not wasted. The key is to leverage the right data and information to create relevant and engaging content for your top prospects. If you’re not sure where to…
The Real Impact Of Big Data In Modern Event Marketing

The Real Impact Of Big Data In Modern Event Marketing

Marketers continue to rely heavily on events, and for good reason. Events are one of the top three sources for generating leads, according to Demand Gen Report's 2016 Demand Generation Benchmark Report. In fact, a higher percentage of marketers cited events as the best channel for leads in 2016 compared with last year, indicating that in-person interactions continue to provide…
2016 Lead LifeCycle Series

2016 Lead LifeCycle Series

Accelerate Your Funnel: From TOFU To BOFU Join us for our 2016 Lead Lifecycle Series, part of our first annual Lead Lifecycle Month. Coming to a computer screen near you during the last two weeks of July, industry experts will share the top trends and best practices B2B organizations are leveraging to woo buyers at each stage of the funnel.…
Effective Measurement, Buyer Centricity Fuel SEO-Driven Content Marketing Efforts

Effective Measurement, Buyer Centricity Fuel SEO-Driven Content Marketing Efforts

As B2B buyers turn to web searches to get the information and answers they need to make a purchase decision, marketers such as Glassdoor and LinkedIn Marketing Solutions are realizing that when their content can deliver on the answers to those questions, searchers and marketers both benefit.Demand Gen Report's B2B Buyer's Survey Report shows that web search is the top…
2016 B2B Buyer's Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review

2016 B2B Buyer's Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review

Countless studies demonstrate that today's consumer demands an exceedingly high level of customer service from brands. Our annual survey reveals that B2B buyers are becoming similarly scrupulous when making purchases.According to the results of our Sixth Annual Demand Gen Report 2016 B2B Buyer's Survey, B2B buyers are scrutinizing potential vendors more closely than ever. While timely deployment, personalized messaging and…
What B2B Marketers Can Learn From IKEA

What B2B Marketers Can Learn From IKEA

Have you ever been inside an IKEA? Its layout aims to keep customers in the store longer and encourages engagement with everything they have to offer. Seem familiar? It sounds a lot like what B2B marketers should be aiming to do with their content journeys. This infographic from LookBookHQ aims…
The Latest Shifts In B2B Buyer Behavior

The Latest Shifts In B2B Buyer Behavior

New Trends And Real-World Insights From The 2016 Research This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on: where they typically see breakdowns in the marketing/sales process; what validation steps they are adding to the buying process; how they…
2016 Trends In Personalization

2016 Trends In Personalization

Personalization is an important part of buyer-centric B2B marketing. However, more than half (55%) of organizations give their personalization efforts a grade of “C” or lower. This infographic from Evergage highlights key findings from the company’s recent 2016 Trends In Personalization report. The study covers patterns in adoption, attitudes, usage…
The Marketing Automation Success Kit

The Marketing Automation Success Kit

Kickstart your marketing automation success with this five-step starter kit Marketing automation has many features and capabilities that can make a marketer's life easier. However, the task of implementing and maintaining a marketing automation system can sound rather daunting. Fear not! Here's a step-by-step guide to setting yourself up for marketing automation success. Preparing for implementation success; Streamlining lead management;…
The Complete Guide To Lead Nurturing

The Complete Guide To Lead Nurturing

Today's B2B buyers don't want any distractions, meaning marketers have to have relevant and contextual content available for their prospects when and where they want it. Lead nurturing provides marketers an automated way to map out campaigns and provide prospective buyers with the content they need to make a purchase decision. Ready to kick your marketing up a notch with…
Fuel Strategic Growth With Data

Fuel Strategic Growth With Data

Every organization is looking to grow, and data is crucial to driving that growth. This infographic from Oceanos illustrates how data can fuel essential demand generation activities for B2B marketers. 
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