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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Accommodating Todays Fast-Moving Buyers

Accommodating Todays Fast-Moving Buyers

In today's "get it all done now" culture, B2B buyers are dictating the pace they want to receive, consume and act on content. Unfortunately, traditional lead nurturing has always been done on the marketer's schedule. To keep up with your buyers, that needs to change — fast. Fill out the form for some of the best cutting-edge tactics to engage…
How To Profit From Account-Based Marketing

How To Profit From Account-Based Marketing

Too often B2B companies focus on leads instead of the accounts they are actually marketing, servicing and selling to. Account-based marketing (ABM) put the focus back where it should be. With the right strategy and technology, marketers can take advantage of all the benefits of ABM and see the real and repeatable gains in sales and ROI reported by others…
The Four Pillars Of Inbound Marketing No One Ever Taught You

The Four Pillars Of Inbound Marketing No One Ever Taught You

B2B companies are aware that inbound marketing is a staple in today’s B2B marketplace; however, are you maximizing inbound marketing to its full potential? This infographic from Issue Magazine Plus spotlights the four key pillars essential to inbound marketing, while also providing tips and best practices to incorporate these pillars…
Spice Up Your Marketing Funnel With Enhanced Insights

Spice Up Your Marketing Funnel With Enhanced Insights

B2B marketers are involved with leads far further down the funnel than ever before. This leads to more data in measuring marketing success and more accountability in driving sales. Today's marketers need full-funnel vision to ensure that the ingredients they are using to attract, nurture, convert and delight customers are working. Fill out the form for best practices and insights…
Benefits Of An Account-Based Automation Approach

Benefits Of An Account-Based Automation Approach

B2B marketers want to focus on the accounts that matter, but this can be difficult if key prospects are still anonymous. This infographic from Demandbase highlights the dilemma B2B marketers face with traditional marketing automation platforms, and highlights how an account-based marketing approach —partnered with marketing automation — can enhance multiple aspects…
The 2016 Lead Scoring Survey Report

The 2016 Lead Scoring Survey Report

Long considered a core component of demand generation programs and a key functionality of marketing automation, lead scoring is seeing mixed success among B2B organizations.Demand Gen Report's "2016 Lead Scoring Survey," fielded in March and April, found an overwhelming majority of marketers (86%) are using lead scoring as part of their demand gen strategy.However, nearly half of those surveyed admitted…
5 Ways to Generate Leads With Video

5 Ways to Generate Leads With Video

As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. B2B marketers that use video for lead gen experience a 19% lower cost per lead than those that don't, according to Aberdeen. It's no surprise, then, that top marketers are using video as part of their…
An Illustration Of What Characterizes Good Content

An Illustration Of What Characterizes Good Content

Instead of interrupting prospects during their buying experience, content must be interesting to the point that people voluntarily engage with it. This infographic from Mark Armstrong showcases the different factors that make high quality, “good” content. It also highlights how content marketing evolved in the transition from traditional to digital…
6 Reasons Why You Should Make Predictive The Center Of Your Marketing And Sales Universe

6 Reasons Why You Should Make Predictive The Center Of Your Marketing And Sales Universe

As technology gets more sophisticated, so do the analytics marketers are capturing. The problem is, this data may not be easily connected and can leave B2B organizations without the full picture of customers and prospects. Leading-edge companies are using predictive intelligence to uncover and integrate their data into a comprehensive and insightful package for marketing and sales. Finding in-market accounts…
B2B Marketing And Sales Teams Converge With Sales Enablement Technology

B2B Marketing And Sales Teams Converge With Sales Enablement Technology

With the technology landscape continuing to evolve and grow within the B2B ecosystem, companies such as Extreme Networks and Veritiv are increasing their focus on new tools and tactics to make the right targeted content easily accessible. This can position sales teams to have engaging conversations with prospects.Research from the Aberdeen Group shows that best-in-class sales organizations that are supported…
The A To Z Checklist Of Content Marketing

The A To Z Checklist Of Content Marketing

Ninety-one percent of B2B marketers practice some form of content marketing, so it’s crucial to be at the top of your game with your content to catch buyers’ attention and move them further along the buying journey. This infographic from PageTraffic provides a 40-point checklist on ways you can enhance…
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