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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How Online Forms Boost Marketing Efficiency And Productivity

How Online Forms Boost Marketing Efficiency And Productivity

B2B marketers may be swamped with the data overload that often comes with measuring inbound marketing efforts, but they don’t have to drown! This infographic from Formstack highlights the impact online forms have on today’s B2B business challenges, while also providing insight into how to leverage online forms to enhance…
7 Steps To A High-Converting Marketing Funnel

7 Steps To A High-Converting Marketing Funnel

In order to continue meeting revenue goals, B2B organizations must have a streamlined funnel that consistently leads prospective customers down the right paths in their buying journey. This infographic from Eliv8 highlights a seven-step process for creating an automated marketing funnel that can attract and convert customers.
A Blueprint Of The Lead Generation Ecosystem

A Blueprint Of The Lead Generation Ecosystem

Many factors play a role in the success of a marketing campaign. However, the marketing magic really happens when these different elements integrate with one another and build off each other's success to form a cohesive campaign. This infographic from Straight North connects the dots from traffic sources to net-new…
The Ultimate Guide To Content Experience

The Ultimate Guide To Content Experience

Are you ready to maximize the overall impact of your content marketing initiatives? Fill out the form today to learn how a well-optimized content experience enhances the overall success of your content. This white paper will help you understand: What a content experience is; Why content experiences matter; and The building blocks you need to have in place to start…
How To Increase Your Content's Discoverability

How To Increase Your Content's Discoverability

3 Steps To Maximizing Every Piece You Publish Month After Month (and Year After Year) Right now, your resource center is a tough case to crack. You have a lot of great insights in there, but if only your prospective buyers knew where to look. Download this whitepaper to solve the mystery of content deliverability and help your audience get…
The New Era Of Demand Gen: Best Practices For Engagement

The New Era Of Demand Gen: Best Practices For Engagement

Improving campaign results is the foremost goal for B2B marketers, and demand generation strategy is central to their success. In this webinar, we'll focus on the modern approach required to turn the most valuable prospects into customers, and we'll use real world examples to illustrate demand generation best practices, trends and effective strategies that work to drive demand, including: The…
How to Turn Research Data Into A Content Arsenal

How to Turn Research Data Into A Content Arsenal

Developing research surveys takes a lot of time, bandwidth and manpower. But when designed and strategized successfully, research data can drive big results, helping organizations improve awareness, generate leads and improve overall brand positioning. During this webinar, you'll learn how Magnetic: Designed survey questions and desired outcomes based on a specific target audience; Promoted the results to positioned itself as…
The One Content Marketing Hack Your Competitors Will Hate You For

The One Content Marketing Hack Your Competitors Will Hate You For

Are you struggling to create enough content day-in and day-out? Are you battling to stand out from the competition? Join the club. It's time to try something new and unconventional—something guaranteed to actually produce returns from your content marketing. Join Curata founder Pawan Deshpande for a groundbreaking webinar teaching how to effectively use content curation to consistently publish the sort…
How To Get Started With An Account-Based Marketing Strategy

How To Get Started With An Account-Based Marketing Strategy

It Begins With Account-Based Content! Going with an account-based marketing strategy enables marketers to uncover the true definition of a good and a bad lead by assessing company fit. If you're new to account-based marketing (ABM), then you're in the right place. Join us for a webinar on Wednesday, Aug. 10 at 1pm EDT to find out everything you need…
3 Critical Steps To Account-based Marketing Success

3 Critical Steps To Account-based Marketing Success

A recent study conducted by ITSMA revealed that 80% or marketers say that ABM outperforms every other marketing investment. Whether you are increasing your portfolio of accounts, upselling your current customers or just beginning your ABM journey, account-based marketing is clearly no longer a "nice-to-have." If you're a B2B marketer, it is simply smart business. ABM can help you reach…
Best Practices For Purchasing Net New Leads

Best Practices For Purchasing Net New Leads

2016 Buyer's Guide By acquiring a list of targeted net-new contacts, marketing can eliminate the guesswork involved with attracting qualified leads to their campaigns. But to ensure high-quality B2B contact data, you need to consider some best practices and recognize the red flags to avoid while engaging data providers. Fill out the form below to get the 2016 Buyer's Guide,…
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