How To Brand Your Emails Like A Pro
Whether you’re just implementing an email marketing strategy or wanting to ensure your branding is right, this infographic provides six email branding tips to help increase recognition and build relationships.
Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
What’s Working In Social Media Marketing & Selling? Humanizing Brands & Increasing Relatability By Harnessing VOC Data
Social media marketing and selling is deceptively easy — while it doesn't take much to fire off a tweet or update a LinkedIn status, the posts that receive the most engagement, and ultimately help close the most deals, are interactive, thoughtful and personalized. But personalization isn't easy on social media, as its reach extends across the world: 95% of B2B…
State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings
While sales technology has been an essential component of the modern sales team for decades, the past two years have seen a notable evolution in the role of technology in the selling process. According to data from Demand Gen Report, just over half (51%) of companies implemented new sales technologies to keep up with buyer demands. The rising dependence on…
How To Adapt To Changing B2B Tech Buyer Behavior
Buyer behavior is always changing — especially in tech — and it’s imperative for companies to keep up with these evolving preferences to remain agile and competitive. This infographic explores how organizations can adapt their sales and marketing approaches to reach today’s tech buyers.
What's Working In Email Marketing? The Power Of Aligning Strategies, Data & Content
It's no mystery why marketers are drawn to the cost-effective and time-tested strategy of email marketing: The average ROI for email campaigns is 4002% — or $42 for every $1 spent. With more than 306 billion emails sent and received each day, practitioners must ensure their email marketing tactics are highly targeted to capitalize on the lucrative strategy. With billions…
12 Reasons User-Generated Content Is Important For Brands
User-generated content (UGC) helps brands establish authenticity and makes their ads more memorable. This infographic shares 12 data points highlighting the power of UGC, with a focus on how it can improve social media campaigns.
When “Just Right” Just Works: The Goldilocks Effect Of ABM
Aired On: Oct. 12, 2022 @ 2 PM ET / 11 AM PT As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold.…
State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape
Video and audio content have both benefited the marketing industry in countless ways. Instead of consumers staring at a dull landing page, sound and visuals paved the way for the future of marketing, creating engaging experiences that tap into buyers' senses to create a deeper emotional understanding of the information at hand. Demand Gen Report's "2021 Channel/Partner Marketing Benchmark Survey"…
The Key Social Platform Metrics To Track
With so many measurement metrics for social media platforms, it’s important that marketers are tracking the right ones. This infographic highlights the key metrics that practitioners should focus on to ensure they’re meeting their growth goals.
The Search Marketer’s Guide To Connected TV
Your ad mix is lacking. While your search marketing chops are finely honed to capture demand, how are you generating new demand? Enter: Connected TV. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns (don't worry, we love paid search as much as the next…
5 Trends Fueling The Rise Of Visual, Data-Driven Storytelling
Visual, data-driven storytelling has been on the rise — and it’s going to become even more popular in the future. This infographic looks at five trends fueling this shift, which include information overload, declining trust in media, social media's “winner-takes-all” dynamics, the changing roles of text and multimedia and the…
More...
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- 11 Tips To Improve & Refine Your SEO Strategy
- 2022 C-Suite Go-To-Market Benchmark Survey