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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Actual (Real) Value Of Loyal Customers

The Actual (Real) Value Of Loyal Customers

This infographic from Bolstra shares in-depth statistics highlighting the benefits of retention marketing. It also highlights how you can properly structure your team to maximize the acquisition and retention of your marketing efforts.
Catalyzing Growth And Revenue Opportunities With Content Localization

Catalyzing Growth And Revenue Opportunities With Content Localization

It's time to assess your content localization andtranslation efforts to see if the processes, costsand success metrics you have in place areworking for your business. Download this white paper to learn how: Digital revolution lowers international expansion hurdles; Progressive companies measure content localization's impact; and Finding the key to successful content localization. Complete the form below to download: MktoForms2.loadForm("//app-ab22.marketo.com", "038-GHP-751",…
Essential Guide To Effective Translation

Essential Guide To Effective Translation

Here's your chance to learn how you can grow your business by reaching new audiences through content translation. Download a copy of this guide to learn how you can: Review your business case for content localization and translation; Audit the current contribution of your content and processes; Structure your talent and teams to deliver; and Put actionable analytics in place.…
Winning The Narrative Battle With Protagonist

Winning The Narrative Battle With Protagonist

  Whether you are a business, a foundation, a public figure or a government agency, understanding people's perceptions and beliefs about your brand is essential for engaging with them. But in this day and age, traditional market research methods simply won't cut it You need a better way to navigate complex and polarizing public conversations about you. That's where Narrative…
Top 5 Marketing Trends For Small Business In 2018

Top 5 Marketing Trends For Small Business In 2018

The B2B marketing space is complex, especially for SMBs that have limited resources and bandwidth to stay competitive. This infographic highlights new research from Infusionsoft that forecasts the landscape for SMBs in 2018 and offers key trends and takeaways for better digital marketing.
The Global Content Translation Maturity Model

The Global Content Translation Maturity Model

Take this quick quiz to learn where your global contenttranslation strategy is excelling, as well as areas forimprovement, including how to: Get a better grasp of your current global content strategy; Understand, at a glance, the types of content you're producing; and Analyze your current ability to measure multilingual content performance. Take the quiz
Own The Journey: A Field Guide For Becoming A Marketing Explorer

Own The Journey: A Field Guide For Becoming A Marketing Explorer

Being a content marketer is a little like traveling. There are those who wander and those who stick close to home. There are "marketing tourists" who follow in others' footsteps and "marketing explorers" who blaze their own trails. Which one are you? This E-book asks marketers to take a good hard look in the mirror and identify where they stand…
2017 State Of Customer Lifecycle Marketing

2017 State Of Customer Lifecycle Marketing

B2B Marketers Expanding Beyond Acquisition Strategies To Reduce Churn, Increase Customer Lifetime Value Acquiring and engaging new leads are still the top priorities for most B2B brands, but many organizations are expanding their campaigns and focus to extend beyond conversions or even the closing of a contract. Addressing the long-term revenue impact of customer renewals, as well as the opportunity…
Buyer’s Guide to Selecting a DAM

Buyer’s Guide to Selecting a DAM

Digital Asset Management (DAM) systems act as the heart of how marketing teams, agencies and partners operate. The right DAM system can keep track of all your assets, creating efficiencies that cut your overall costs and potentially boost topline by getting campaigns launched faster. Download this guide to learn how to find the right DAM system for your company, including:…
Give The Gift Of Automated Data Maintenance

Give The Gift Of Automated Data Maintenance

Research shows that 62% of organizations rely on inaccurate data. This highlights an importance for ongoing data maintenance to keep marketing and sales teams stocked with high-quality insights. This infographic from ZoomInfo shares insight on the benefits of automated database maintenance for B2B businesses.
The Myths & Realities Of AI In Marketing & Sales

The Myths & Realities Of AI In Marketing & Sales

Research Report AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks that will free up time for more strategic-level thinking. This extends to the B2B sales and marketing world, where executives agree that AI will be "transformative" and a "game changer" for their businesses. Check out this in-depth research report to see how your AI expertise…
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