Own The Journey: A Field Guide For Becoming A Marketing Explorer

Being a content marketer is a little like traveling. There are those who wander and those who stick close to home. There are "marketing tourists" who follow in others' footsteps and "marketing explorers" who blaze their own trails. Which one are you?

This E-book asks marketers to take a good hard look in the mirror and identify where they stand in their marketing path by highlighting:

Tips and best practices to advance along their content marketing journey;
How to focus on content experiences; and
Data-driven analysis on how content experience can impact content's performance.