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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2022 State Of Revenue Operations

2022 State Of Revenue Operations

Far too often, practitioners find themselves stretched thin, bogged down by dirty data and manual processes and siloed from other departments. In fact, new research found that most marketers spend more than half of their workweek on unautomated day-to-day tasks. Worse, nearly 30% said their marketing and sales teams are not integrated in terms of funnel data and processes. This…
8 Graphic Design Trends That Will Dominate 2023

8 Graphic Design Trends That Will Dominate 2023

As 2023 quickly approaches and practitioners plan for the new year, they should also consider a branding and design refresh. This infographic outlines eight emerging graphic design trends that are set to grow in popularity next year.
State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology

State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology

As companies reflect on the challenges behind them and how to position themselves for the future, RevOps is still paving the path forward. Leaders have found themselves focused on sales, marketing and customer experience (CX) as different parts of their go-to-market (GTM) strategy, but formulating a cohesive strategy amongst these teams has proven to increase collaboration, revenue and overall alignment. Research…
What’s Working In Account-Based Marketing: B2B’s Evolution To ABX

What’s Working In Account-Based Marketing: B2B’s Evolution To ABX

Is ABX the new ABM? Account-based experience (ABX) is poised as the next evolution of account-based marketing, taking the entire customer journey into consideration. A major component of that is account insights, which enable marketers to take all customer/prospect insights and activate them across every stage of the buyer's journey. Marketers are using this combination of intent, first and third-party…
From Lackluster To Blockbuster: How CTV Gives B2B Brands A Better Video Ad Platform

From Lackluster To Blockbuster: How CTV Gives B2B Brands A Better Video Ad Platform

Aired On: December 8, 2022 @ 2 PM ET / 11 AM PT B2B marketers have long relied on social media as their video ad destination, but these days, social platforms are losing their luster. From evolving algorithms and changing ownership to reduced performance and measurement, social has become a challenging space. However, advertisers can’t just abandon their video ad strategy…
Tips For Optimizing Your Marketing Videos

Tips For Optimizing Your Marketing Videos

Video success goes beyond the creative execution — it's also imperative practitioners provide a high-quality viewing experience. This infographic provides tips and tricks into marketing video optimization, covering topics from resolution and compression to best formatting practices.
The Psychology Of Color In Marketing

The Psychology Of Color In Marketing

Color has an interesting way of invoking emotions and subconsciously impacting humans’ feelings. This infographic highlights the effect different colors have on marketing efforts and explains what color does to the brain.
What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies

What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies

Converting B2B prospects into buyers is often a complicated, lengthyprocess. This is especially true for high-dollar purchases, such as software, that involve multiple stakeholders. There are a lot of balls in the air, and lead nurturing campaigns must consider the role each stakeholder plays in the decision-making process. Additionally, a strong lead nurturing strategy requires data-driventouchpoints that provide personalized content for each stage…

The State Of In-Person Events

In-person events are back, and this infographic outlines how event planners are organizing them, the new formats practitioners are experimenting with and how budgets are evolving.
The B2B Social Marketer’s Guide To Connected TV

The B2B Social Marketer’s Guide To Connected TV

Connected TV (CTV) isn't a far leap from your tried-and-true social platforms. As a social marketer, you may be surprised to see all the similarities in CTV as you start to explore, including: Campaign types; Targeting capabilities; Reporting and testing; and Creative management. CTV's digital roots make it the next best channel for B2B social marketers looking to differentiate themselves…
The Anatomy Of A Great Sales Outreach Email

The Anatomy Of A Great Sales Outreach Email

The average ROI for email campaigns is 4002% — or $42 for every $1 spent, but those numbers are only achievable if practitioners craft a compelling email. This infographic shares an example of a successful sales email and drills down into the key aspects that make it work.
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